Understanding the hospitality and tourism marketing process : Introduction: marketing for hospitality and tourism ; Service characteristics of hospitality and tourism marketing ; The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies : The Marketing environment ; Managing customer information to gain customer insights ; Consumer markets and consumer buying behavior ; Organizational buyer behavior ; Customer-driven marketing strategy: creating value for target customers -- Developing the hospitality and tourism marketing value-driven strategy and mix : Designing and managing products and brands building customer value ; Internal marketing ; Pricing: understanding and capturing customer value ; Distribution channels delivering customer value ; Engaging customers and communicating customer value and advertising ; Promoting products: public relations and sales promotions ; Professional sales ; Direct, online, social media, and mobile marketing -- Managing hospitality and tourism marketing : Destination marketing ; Next year's marketing plan

1. Hospitality industry -- Marketing
2. Tourism -- Marketing