Economics for business : a guide to decision making in a complex global macroeconomy / Ivan K. Cohen
Imprint
London : Kogan Page, 2016
Descript
xi, 347 pages : illustrations ; 24 cm
SUMMARY
"Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business"-- Provided by publisher
