Author | Berman, Barry |
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Title | Retail management : a strategic approach / Barry Berman, Joel R. Evans |
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Imprint |
Boston : Pearson, 2013 |
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Edition |
12th ed. |
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Descript |
xxviii, 589 pages : illustrations (some color) ; 29 cm |
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CONTENT
Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index
SUBJECT
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Retail trade -- Management
LOCATION | CALL# | STATUS |
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Pharmaceutical Sciences Library | HF5429 B45R 2013 |
CHECK SHELVES
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