Author	Krippendorff, Klaus
Title	Content analysis : an introduction to its methodology / Klaus Krippendorff
Imprint	Thousand Oaks : SAGE, 2013
Edition	3rd ed.
Descript	xiv, 441 p. : ill., charts ; 26 cm

Since the publication of the first edition of this book, the fabric of contemporary society has undergone a radical transformation: the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research - a method of tracking markets, political learnings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The third edition offers the ideal sourcebook for the history and core principles of content analysis as well as an essential resource for present and future studies. Organized into three parts, the book examines the conceptual and mothodological aspects of content analysis as well as tracing several paths through content analysis protocols.

PART I. CONCEPTUALIZING CONTENT ANALYSIS : History ; Conceptual foundation ; Uses and inferences -- PART II. COMPONENTS OF CONTENT ANALYSIS : The logic of content analysis designs ; Unitizing ; Sampling ; Recording/coding ; Data languages ; Analytical constructs -- PART III. ANALYTICAL PATHS AND EVALUATIVE TECHNIQUES : Analytical/representational techniques ; Computer aids ; Reliability ; Validity ; A practical guide

1. Communication -- Methodology
2. Content analysis (Communication) -- Methodology

LOCATION	CALL#	STATUS
Education Library	001.51 K92C 2013	CHECK SHELVES
Central Library (4th Floor)	401.4072 K92C	CHECK SHELVES
Language Institute Library	401.4072 K92C	CHECK SHELVES
Political Science Library	401.4072 K92C 2013	CHECK SHELVES