Focus groups [electronic resource] : supporting effective product development / edited by Joseph Langford and Deana McDonagh

Title	Focus groups [electronic resource] : supporting effective product development / edited by Joseph Langford and Deana McDonagh
Imprint	London ; New York : Taylor & Francis, 2003
Connect to	http://marc.crcnetbase.com/isbn/9780203302743
Descript	x, 230 p. : ill

CONTENT

pt. 1. Organising and conducting a focus group: the logistics -- pt. 2. Focus groups in human factors/ergonomics and design: case studies -- pt. 3. Focus group tools

SUBJECT

Focused group interviewing
Human engineering
Design -- Human factors
Electronic books.

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