Author | Ogilvy, David, 1911-1999 |
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Title | Ogilvy on advertising / David Ogilvy |
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Imprint |
New York : Vintage Books, 1985, c1983 |
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Edition |
1st Vintage Books ed |
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Descript |
224 p. : ill. (some col.) ; 25 cm |
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CONTENT
How to produce advertising that sells -- jobs in advertising - and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted : a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in busines-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with procter & gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes
SUBJECT
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Advertising
LOCATION | CALL# | STATUS |
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Sasin Library | 659.1 O34O 1985 |
CHECK SHELVES
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