AuthorKotler, Philip
TitleSocial marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee
Imprint Los Angeles : Sage, c2008
Edition 3rd ed
Descript xii, 444 p. : ill. ; 24 cm

SUBJECT

  1. Social marketing
  2. Behavior modification

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 K87Sm CHECK SHELVES