Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
Imprint
Boston : McGraw-Hill/Irwin, c2005
Edition
6th ed
Descript
xx, 591 p. : col. ill. ; 26 cm
CONTENT
The nature and importance of entrepreneurs -- The entrepreneurial and intrapreneurial mind -- Tne individual entrepreneur -- International entrepreneurship opportunities -- Creativity and the business idea -- Legal issues for the entrepreneur -- The businessplan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Sources of capital -- Informal risk capital and venture capital -- Entrepreneurial strategy: generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture