Annual Member
| Author | Zikmund, William G |
|---|---|
| Title | Business research methods / William G. Zikmund |
| Imprint | Mason, OH : Thomson/South-Western, c2003 |
| Edition | 7th ed |
| Descript | xix, 748 pages : illustrations (some color) ; 27 cm |
Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases
| LOCATION | CALL# | STATUS |
|---|---|---|
| Arts Library | HD30.4 Z68B | CHECK SHELVES |
| Chula Business School Library | 658.403 Z68B 2003 | CHECK SHELVES |
| Sasin Library | 658.403 Z68B 2003 | DUE 29-04-24 |
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