AuthorWeiss, Alan, 1946-
TitleHow to acquire clients : powerful techniques for the successful practitioner / Alan Weiss
Imprint San Francisco : Jossey-Bass/Pfeiffer, c2002
Descript xv, 189 p. : ill. ; 25 cm

CONTENT

How to prepare for success in acquiring new business -- How to build relationships with economic buyers -- Sixteen great acquisition sources -- Gaining market share from others -- Guaranteeing the ultimate business: repeat business -- A dozen new sources of clients -- The process of selective acquisition


SUBJECT

  1. Business consultants
  2. Relationship marketing

LOCATIONCALL#STATUS
Chula Business School Library001.0688 W429H 2002 CHECK SHELVES