Part 1: Perils of merger mania -- DaimerChrysler - merger of equals? -- Snapple: a sorry acquisition -- Maytag: leaving a foreign subsidiary free as a bird -- part 2: Change and crisis management -- Scott Paper, Sunbeam, and Al Dunlap -- Herman Miller: change management for a role model -- Perrier: poor handling of adversity -- The classic masterpiece in crisis management: Johnson & Johnson's Tylenol scare -- Part 3: Great comebacks -- Continental Airlines: from the ashes -- harley Davidson: at last -- IBM: a recovered giant -- Part 4: Planning blunders and successes -- Euro Disney: bungling a successful format -- Coca-Cola's classic planning miscalculation -- Vanguard: success in taking the road less traveled -- Part 5: Leadership and strategy execution -- When will they ever learn? - High-Tech excesses reminiscent of S&Ls barely a decade earlier -- Boeing can't handle success -- Southwest Airlines finds success with a strategic niche that seems unassailable -- Part 6: Control weaknesses and strengths -- United Way: where were the controls? -- Met life: deceptive sales tactics-condoned or pooly-controlled? -- McDonald's : the paragon of controls, but they slipped as other strengths emerged -- Part 7: Entrepreneurial adventures -- OficeMax: grasping the ring -- Boston Beer: leading the microbrewers -- Part 8: Lapses in ethical and social responsibility -- ADM: price fixng, political cronyism, and a whistleblower -- The great firestone/Ford tire disaster

1. Management -- Case studies