Annual Member
| Author | Zikmund, William G |
|---|---|
| Title | Exploring marketing research / William G. Zikmund |
| Imprint | Fort Worth : Dryden Press, 2000 |
| Edition | 7th ed |
| Descript | xxxiii, 812 p. : ill. (some col.) ; 27 cm |
Beginning stages of the research process -- Survey research: an overview -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases -- Video research projects
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.83 Z68E 2000 | CHECK SHELVES |
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