The Nature of Marketing -- Marketing Management: Strategy and Ethical Behavior -- Environmental Forces in an e-commerce World: The Macroenvironment -- The Microenvironment in an Era of Global Business -- Information Technology and Marketing Research -- Consumer Behavior -- Business Markets and Organizational Buying -- Market Segmentation, Targeting, and Positioning Strategies -- Basic Concepts about Goods and Services -- Strategies for New Products and the Product Life Cycle -- The Nature of Services and Customer Service Strategies -- The Nature of Distribution -- Retailing, Direct Marketing, and Wholesaling -- The Supply Chain and Logistics Management -- Integrated Marketing Communications -- Advertising in an e-commerce WorldAdvertising in an e-commerce World -- Personal Selling and Sales Management -- Sales Promotion, Publicity, and Public Relations -- Introduction to Pricing Concepts -- Pricing Strategies and Tactics

1. Marketing