Winning is everything -- New products: problems and pitfalls -- What separates the winners from the loser? -- Lessons for success: the critical success factors -- The new products Processss: the stage-gate game plan -- The quest for breakthrough ideas -- The early game: from discovery to development -- Picking the winners: effective gates and portfolio management -- Development, testing, and validation -- The final play - into the market -- Implementing the stage-gate new process in your company -- A product innovation and technology strategy for your business

1. New products