Part 1: Getting started - purpose and process -- Good marketing -- What is marketing -- The marketing model -- The marketing process -- Part 2: The market audit -- Market audit 1 - market information -- Chakravarti's piano - or why you need market research -- Market audit 2 - analysis -- Part 3: Marketing strategy and planning -- Business and marketing strategie s-- The Connect Inc case study -- Writing the marketing plan -- Segmentation -- Part 4: The marketing mix -- Product strategies -- Pricing strategies -- The Ambient Ltd case study -- Promotion strategies -- Branding -- Place strategies -- Part 5: Marketing and the future -- Marketing and the e-revolution -- Relationship marketing and key account management -- Delivering value - making relationship marketing work

1. Marketing