Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche

Author	Boyd, Harper W
Title	Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche
Imprint	Boston, Mass. : Irwin/McGraw-Hill, c1998
Edition	3rd ed
Descript	xii, 547 p. ; 26 cm

CONTENT

Overview of marketing management -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling strategic marketing programs

SUBJECT

Marketing -- Management

LOCATION	CALL#	STATUS
Chula Business School Library	658.8 B789M 1998	CHECK SHELVES
Chula Business School Library	658.8 B789M 1998	CHECK SHELVES
Central Library (4th Floor)	658.8 B789M 1998	CHECK SHELVES

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