Annual Member
| Author | Lesly, Philip |
|---|---|
| Title | Everything you wanted to know about public relations ; Philip Lesly |
| Imprint | Singapore : S.S. Mubaruk & Brothers Pte.Ltd., c1993 |
| Edition | 4th ed., rev. & updated |
| Descript | ix, 226 p.; 21 cm |
The nature and role of public relations -- Policy, issues, crises, and opportunities -- The nature of effective communications -- Analysis, planning and programming -- Opinion research for public relations -- Fact-finding for public relations -- Preparations for communicating -- Relations with publicity media -- Public relations and marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.2 L631E 1993 | CHECK SHELVES |
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