Author | Simon, Raymond |
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Title | Public relations workbook : writing & techniques / Raymond Simon and Joseph M. Zappala |
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Imprint |
Lincolnwood, Illinois : NTC Business books, c1996 |
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Edition |
1st ed |
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Descript |
xii, 258 p.; 28 cm |
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CONTENT
Fundamentals of good writing -- Research, fact-finding, and interviewing -- The news release -- Photos, captions, media alerts and pitch letters -- Sound and sight: radio and television -- News conferences and media parties -- Special events -- Backgrounders and position papers -- Writing the speech -- Newsletters -- Memos, letters and reports -- Planning and programming -- Handling the crisis/problem situation -- Ethical and professional considerations
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 S596P 1996 |
CHECK SHELVES
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