Marketing management : analysis, planning, implementation, and control / Philip

Author	Kotler, Philip
Title	Marketing management : analysis, planning, implementation, and control / Philip
Imprint	New York : Prentice-Hall, 1994
Edition	8th ed
Descript	xxix, 801 p. : ill

CONTENT

PartI Understanding marketing management--PartII Analyzing marketing opportunities--PartIII Researching and selecting target markets--PartIV Developing marketing strategies--Part V Planning marketing programs--PartVI Organizing ,implementing,and controlling marketing effort

SUBJECT

Marketing -- Management

LOCATION	CALL#	STATUS
Chula Business School Library	658.8 K87M 1994	CHECK SHELVES
Chula Business School Library	658.8 K87M 1994	CHECK SHELVES
Chula Business School Library	658.8 K87M 1994	CHECK SHELVES
Communication Arts Library	658.802 K87M 1994	CHECK SHELVES
Communication Arts Library	658.8 K87M 1994	CHECK SHELVES
Central Library @ Chamchuri 10	HF5415 K6 1994	CHECK SHELVES
Chula Business School Library	658.8 K87M 1994	CHECK SHELVES