AuthorMintzberg, Henry
TitleThe rise and fall of strategic planning / Henry Mintzberg
Imprint Hartfordshire : Prentice Hall International, 1994
Descript xix, 458 p. ; 23 cm

CONTENT

Planning and strategy--models of the strategic planning process--decomposing the basic model--sorting out the four hierarchies: cbjectives ,budgets,strategies,programs--forms of strategic planning--evidence on planning-- survey evidence on "does planning pay" anecdotal evidence--some deeper evidence--planners'responses to the evidence--some real pitfalls of planning--planning and commitment--planning and change--planning and politics-- planning and control--fundamental fallacies of strategic planning--some basic assumptions behind strategic planning--the fallacy of predetermination--the fallacy of detachment--the faloacy of formalization--planning ,plan,planners--coupling analysis and intuition--role of planning strategic programming--first role of plans: communication media--second role of plans:control devices--first role of planners : finders of strategy--second role of planners:analysts--third role of planners:catalysts--the planner as strategist --a plan for planners--a planner for each side of the brain--planners in context


SUBJECT

  1. Strategic planning

LOCATIONCALL#STATUS
Sasin Library658.4012 M667R 1994 CHECK SHELVES
Sasin Library658.4012 M667R 1994 CHECK SHELVES
Political Science Library658.4012 M667R CHECK SHELVES
Communication Arts Library658.4012 M667R 1994 CHECK SHELVES
Central Library @ Chamchuri 10HD30.28 M5 1994 CHECK SHELVES
Chula Business School Library658.4012 M667R 1994 CHECK SHELVES