AuthorKerin, Roger A
TitleStrategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Imprint Boston : Allyn & Bacon, 1990
Edition 5th ed
Descript xiii, 732 p. : ill. ; 25 cm

SUBJECT

  1. Marketing -- Decision making -- Case studies
  2. Marketing -- Management -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.8 K39S 1990 CHECK SHELVES
Chula Business School Library658.8 K39S 1990 CHECK SHELVES
Architecture Library (4th Floor)658.8 K39S CHECK SHELVES