How to avoid junk mail -- Three secrets of successful direct response marketing -- How to write sales letters -- How to compile and ensure good mailing lists -- Insertions -- One-piece mailers -- How to control costs -- Envelopes -- Contents of a mail shot -- Catalogues -- Working with the printer -- Working with the photographer -- Electronic media -- Off-the-page selling and inserts -- Mail drops -- How to research and record results -- Voluntary and legal controls -- Export direct marketing -- Direct mail marketing associations

1. Direct mail marketing
2. Marketing