Annual Member
| Author | Schramm, Wilbur, 1907-1987 |
|---|---|
| Title | Men, messages, and media : a look at human communication / Wilbur Schramm |
| Imprint | New York : Harper & Row, Publishers, 1973 |
| Edition | 1st ed |
| Descript | 341 p. : ill.; 20 cm |
How communication developed -- What communication does -- The process of communication -- The signs of communication -- The codes of communication -- The pathways of communication -- The media of communication -- The structure of mass communication -- Social control and the future of mass communication -- The audiences of mass communication -- How communication has an effect -- Components of effect -- Some special effects of mass communication -- The political impact of mass communication
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 001.5 S377M 1973 | CHECK SHELVES |
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