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TitlePublic opinion in Soviet Russia : a study in mass persuasion
Author Alex Inkeles
Imprint Cambridge, Mass : Harvard University Press, 1967
Edition 2nd ed
Descript 393 p. : ill. ; 22 cm


Ideas of propaganda and the propaganda of ideas: The study of mass communication -- Leninist theory and public opinion -- The administration of propaganda and agitation -- Communist propaganda: the schooling of opinion leaders -- Personal oral agitation and opinion leaders: The bolshevik agitator -- The role of the local party organization -- The development of oral agitation policy -- Oral agitation and the Soviet system -- The Soviet press: The Soviet conception of the press -- The structure of a planned press -- The functions and content of the press -- Editors and writers of the Soviet press -- Censorship and supervision of the press -- Public control, self-criticism, and the press -- Domestic broadcasting in the U.S.S.R. : The administration of radiobroadcasting -- Broadcasting and radio reception in the U.S.S.R. -- Program policy and the content of Soviet broadcasts -- The radio audience in the U.S.S.R. -- The film in Soviet society: The Soviet film industry -- Conclusion

Public Opinion in Russia


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