Annual Member
| Author | Kotler, Philip |
|---|---|
| Title | Principles of marketing / Philip Kotler |
| Imprint | Englewood Cliffs, N.J. : Prentice-Hall, [c1986] |
| Edition | 3rd ed |
| Descript | xxiv, 774 pages : illustrations (some color) ; 25 cm |
Understanding marketing -- Organizing the marketing planning process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8 K87P | CHECK SHELVES |
| Chula Business School Library | 658.8 K87P 1986 | CHECK SHELVES |
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