Author	Rothschild, William E
Title	The secret to GE's success / William E. Rothschild
Imprint	New York : McGraw-Hill, 2007
Descript	xvi, 293 pages : illustrations ; 24 cm

Learn why GE has always had the bestinventors, the best strategic planners, andthe best results. William Rothschild, who witnessed GE's revolutionfirsthand, explains the five keys that madeGE a global phenomenon--and gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Code--the hallmark of all GE leadershipteams--and provides a far-ranging prescriptiveplan for strategizing the GE way. - Publisher

Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young -- Selecting the wrong technology -- Becoming the leader -- Seeking advice and sharing the wealth -- Staying # 1 -- Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch -- Winning the war -- Decentralized growth -- Professional management -- The conversion of Ronald Reagan -- GE can do anything it wants to do -- Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch -- Admitting mistakes -- Pruning and divesting -- Nothing is sacred -- GE's cultural revolution -- Back to the future : GE's fourth stage, 2001 to present, Immelt -- Go big! -- More cultural changes -- Success factors

1. General Electric Company -- History
2. General Electric Company -- Management
3. Electric industries -- United States -- Management -- Case studies

LOCATION	CALL#	STATUS
Law Library (4th Floor)	HD9697.A3 R687s 2007	CHECK SHELVES