Part 1: Fundamentals of marketing management -- Defining marketing for the new realities -- Marketing planing and management -- Part 2: Understanding the market -- Analyzing consumer markets -- Analyzing business markets -- Conducting marketing research -- Part 3: Developing a viable market strategy -- Identifying market segments and target customers -- Crafting a contomer value proposition and positioning -- Part 4: Designing value -- Designing and managing products -- Designing and managing services -- Building strong brabds-- Managing pricing and Sales Promotions -- Part 5: Communicating value -- Managing marketing communications -- Designing an integrated marketing campaign in the digital Age -- Personal selling and direcct marketing -- Part 6: Designing and managing distribution channels -- Managing retailing -- Part 7: Managing growth -- Driving growth in competitive matkets -- Developing new market offerings -- Building customer loyalty -- Tapping into global markets -- Socially responsible marketing

1. Marketing -- Management