Strategic market Management-An introduction and overview -- External and customer analysis -- Competitor analysis -- Market/Submarket analysis -- Environmental and strategic analysis -- Creating advantage: customer value leadership -- Building and managing customer relationships -- Creating valuable customers -- Building and managing brand equity -- Toward a strong brand relationship -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- Harnessing the organization -- How marketing activities create value for companies -- Case Studies

1. Marketing -- Management