AuthorKotler, Philip, author
TitleAdvancing the common good : strategies for business, governments, and nonprofits / Philip Kotler
ImprintSanta Barbara, California : Praeger, 2019
Descript xv, 176 pages ; 24 cm

CONTENT

Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?


SUBJECT

  1. Common good
  2. Public interest
  3. Social action
  4. Social policy

LOCATIONCALL#STATUS
Sasin Library658.4 K87A 2019 CHECK SHELVES