Asian competitors : Marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi

Author	Kotler, Philip, author
Title	Asian competitors : Marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi
Imprint	New Jersey : World Scientific, [2019]
Descript	xvi, 325 pages : illustrations, charts ; 23 cm

CONTENT

Part I. Marketing is transforming? : Product-centric perspective: Connectivity in product development -- Customer-centric perspective: Connecting with digital consumers -- Human-centric perspective: Doing good by doing well in the connected world -- Marketing 4.0: Moving from traditional to digital -- Part II. Marketing is creating? : Marketing strategies for value exploration -- Marketing tactics for value engagement -- Marketing values for excellent execution -- Part III. Glorecalization mindset : Asia's local champions -- Asia's regional players: Asia vision, local action -- Asia's multinational companies: Global value, regional strategy, local tactic

SUBJECT

internet
marketing
Marketing -- Asia -- Case studies
Internet marketing -- Asia -- Case studies

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