แผนธุรกิจการเช่ากล้องและอุปกรณ์ถ่ายภาพผ่านทางโมบายแอพพลิเคชั่น / ลลิลทิพย์ ครูรุ่งโรจน์รัตน์=Business Plan of Mobile Application for Camera and Accessory Rental / Lalintip Krurungrodrat
Nowadays, the customer has an application because the communication technology advancements to make users comfortable and easily in buying goods and services. Therefore, an application for rent cameras and accessory was created for a new alternative for clients who love to take pictures, access to new services that will help raise the business to rent cameras and accessory. Hence, in the preparation of business plans, this device has the studied Business environment including of the industries competitive, customer and competitor analysis, an analysis of the opportunities and obstacles in various areas to prepare a strategic plan to management the operational plan, marketing plan and financial plan. By this service is very new in the market, therefore, Photokira’s marketing plan must be strictly and concisely prepared to raise awareness of products and services. In addition, the company should focus to decrease the customer to use this application and also build the customer loyalty. To occur in the planning of financial planning has found. The company uses a payback period of 2 year with a return of 95.49 percent, which calculate the CAPM Model can be used as the discount rate, to find rewards that will occur in the future, It is concluded that the business plan of 1,551,639 is very interesting to invest.
