AuthorAmbrose, Gavin, author
TitleTypography / Gavin Ambrose and Paul Harris
ImprintLondon : Bloomsbury, 2017
Edition Second Edition
Descript 200 pages : illustrations ; 23 cm

SUMMARY

"Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design"--


CONTENT

A Brief History of Type -- Looking at Type -- Type Classification -- Choosing Type -- Setting Type -- Type Generation -- Type Realization.


SUBJECT

  1. Graphic design (Typography)
  2. Graphic arts

LOCATIONCALL#STATUS
Central Library (5th Floor)741.6 A496T 2017 CHECK SHELVES