Business communication essentials : a skills-based approach / Courtland Bovee, John Thill
Imprint
Boston : Pearson, 2014
Edition
6. ed
Descript
ii, 470 s. : ill
CONTENT
Understanding business communication in today's workplace -- Mastering team skills and interpersonal communication -- Planning business messages -- Writing business messages -- Completing business messages -- Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Understanding and planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Building careers and writing resumes -- Applying and interviewing for employment