AuthorWild, John J
TitleInternational business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han
Imprint Upper Saddle River, N.J. : Prentice Hall, 2010
Edition 5th ed., global ed
Descript 507 pages : color illustrations, color maps ; 28 cm

CONTENT

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees


SUBJECT

  1. International business enterprises -- Management
  2. International trade

LOCATIONCALL#STATUS
Chula Business School Library658.049 W668I 2010 CHECK SHELVES