International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han
Imprint
Upper Saddle River, N.J. : Prentice Hall, 2010
Edition
5th ed., global ed
Descript
507 pages : color illustrations, color maps ; 28 cm
CONTENT
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees