เว็บ 2.0 กับการสื่อสารความรู้ทางวิทยาศาสตร์ในสังคมไทย / พิระดา ธรรมวีระพงษ์ = Web 2.0 and the communication of scientific knowledge in Thai society / Pirada Tumweerapong
This research aims at studying the pattern and process of Scientific knowledge communication on Facebook page and Pantip.com webboard (Wahkor forum) and attributes of Web 2.0 that change and be effective for the communication of Scientific knowledge in Thai society. Using Quantitative Research Method by Content Analysis Technique, collecting data from 7 Facebook Pages and 5 Forums of Pantip.com webboard for 3 months between July – September 2014 and using Qualitative Research Method by conducting In-depth Interview 7 Facebook Pages’s Administrators. The processes of Scientific knowledge communication are Planning, Design, Development, Evaluation, and Revise. Research results show that the factors that cause communication of Scientific knowledge and participation of internet users are (1) Regularity of posting (2) Amount of Posts (3) Quality of content (4) Other platforms besides Facebook page and Pantip.com webboard. Especially, quality of content is the most important factor that affect to organic reach and participation of internet users in Facebook page and Pantip.com webboard. Facebook page and Pantip.com webboard are the examples of web 2.0 that have many attributes that change and be effective for the communication of Scientific knowledge consists of (1) Individual production and user generated content, (2) Harness the power of the crowd, (3) Openness, (4) Data on an epic scale, and (5) Architecture of participation