Think new ASEAN ! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya and Hooi Den Huan

Author	Kotler, Philip
Title	Think new ASEAN ! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya and Hooi Den Huan
Imprint	Singapore : McGraw Hill Education, 2015
Descript	xiv, 247 pages ; 24 cm

CONTENT

Part One. The new ASEAN business landscape -- The impact of ICT on ASEAN -- The impact of globalization on ASEAN -- The future market of ASEAN -- Compete for ASEAN customers -- Part two. winning in the new ASEAN -- Local champions -- Local champions going ASEAN -- Multinationals focusing on ASEAN -- Part three. ASEAN marketing in practice -- ASEAN vision, local action -- global value, ASEAN strategy, local tactics

SUBJECT

ASEAN
marketing
Marketing -- Southeast Asia
Brand name products -- Southeast Asia -- Marketing
Business enterprises -- Southeast Asia

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.800959 K87T 2015	CHECK SHELVES
Thailand and ASEAN Information Center (6th Floor)	[TAIC] 90497	CHECK SHELVES
Education Library	658.800959 K849T	CHECK SHELVES
Arts Library : ASEAN Collection	AS HF5145.12.A84 K87T 2015	CHECK SHELVES