Author | Ogilvy, David, 1911-1999 |
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Title | Confessions of an advertising man / David Ogilvy |
Imprint | London : Southbank Publishing, 2010, c1987 |
Descript | 190 p. ; 24 cm |
How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree - advice to the young -- Should advertising be abolished?