Part 1: The International Marketing Environment -- Global environmental drivers -- International trade framework and policy -- The role of culture -- The economic environment -- The political and legal environment -- Part 2: Finding global customers -- Consumers, industrial, and government markets -- Strategic planning -- Analyzing people and markets -- market entry and expansion -- Marketing organization, implementation, and control -- Part 3: The global marketing mix -- Product management and global brands -- Global marketing of services -- Advertising, promotion, and sales -- Pricing strategies and tactics -- Global distribution and logistics -- Part 4: Leadership in global marketing -- Social networks and communication -- Leadership, corporate social responsibility, and sustainability -- New directions and challenges

1. Export marketing