Annual Member
| Author | Smith, Ronald D., 1948- |
|---|---|
| Title | Strategic planning for public relations / Ronald D. Smith |
| Imprint | New York : Routledge, 2013 |
| Edition | 4th ed. |
| Descript | xxxv, 520 p. : ill. ; 24 cm |
Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategy -- Selecting communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan -- Applied research -- Ethical standards -- Sample campaigns -- Effective media engagement
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.2 S657S 2013 | CHECK SHELVES |
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