Part 1. Princples of effective writing: Writing...and what it means to you -- Effective writing -- Persuasive and ethical --The writing process -- Part 2. Prblic relations writing for jurnalistic media: News and public relations defining news -- Fact sheet and advisory news fact sheet -- News writing style -- Print news release -- Broadcast news release -- Multimedia and social media release -- Organizational feature -- Advocacy and opinion -- Newsletter and corporate report -- Website, bolg, and wiki - Flier and brochure -- Direct mail and online appeal making appeals -- Public relations advertising -- Speechwriting

1. Public relations
2. Public relations -- Authorship
3. Publicity