New food product development : from concept to marketplace / Gordon W. Fuller
Imprint
Boca Raton, FL : CRC Press, c2011
Edition
3rd ed
Descript
xix, 487 p. : ill. ; 25 cm
CONTENT
What is new food product development -- The new product development team company organization and its influence on new product development -- What are the sources for new product ideas? -- Strategy and the strategists -- The tacticians : their influence in product development -- The legal department : protecting the company-its name goodwill and image -- Quality control: protceting the consumer, the product,and the company -- Going to market : success or failure -- Why farm out new product development? -- New food product development in the food service industry -- Product development in the food additive and food ingredient industries -- Dancing but uncertain of the music
SUBJECT
Food -- Marketing
Food -- Research
New products -- Marketing
Product management
Food industry and trade -- Technological innovations