AuthorFuller, Gordon W
TitleNew food product development : from concept to marketplace / Gordon W. Fuller
Imprint Boca Raton, FL : CRC Press, c2011
Edition 3rd ed
Descript xix, 487 p. : ill. ; 25 cm

CONTENT

What is new food product development -- The new product development team company organization and its influence on new product development -- What are the sources for new product ideas? -- Strategy and the strategists -- The tacticians : their influence in product development -- The legal department : protecting the company-its name goodwill and image -- Quality control: protceting the consumer, the product,and the company -- Going to market : success or failure -- Why farm out new product development? -- New food product development in the food service industry -- Product development in the food additive and food ingredient industries -- Dancing but uncertain of the music


SUBJECT

  1. Food -- Marketing
  2. Food -- Research
  3. New products -- Marketing
  4. Product management
  5. Food industry and trade -- Technological innovations

LOCATIONCALL#STATUS
Central Library @ Chamchuri 10HD9000.5 F8 2011 CHECK SHELVES