Annual Member
| Author | Czinkota, Michael R |
|---|---|
| Title | The future of global business : a reader / edited by Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe |
| Imprint | New York : Routledge, 2011 |
| Descript | xvi, 752 p. : ill. ; 24 cm |
Role of research in international marketing -- Competition from emerging markets -- Marketing mix -- Global sourcing and supply chain management -- Emerging issues
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 338.88 F996 2011 | CHECK SHELVES |
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