AuthorWild, John J
TitleInternational business : the challenges of globalization / John J. Wild, Kenneth L. Wild
Imprint Boston : Prentice Hall, c2012
Edition 6th ed
Descript xxiii, 458 p. : col. ill., maps ; 28 cm

CONTENT

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business-government trade relations -- Foreign direct investment -- International financial markets -- International economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting anf managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees


SUBJECT

  1. International business enterprises -- Management
  2. International trade

LOCATIONCALL#STATUS
Chula Business School Library658.049 W668I 2012 CHECK SHELVES
Chula Business School Library658.049 W668I 2012 CHECK SHELVES