International business : the challenges of globalization / John J. Wild, Kenneth L. Wild
Imprint
Boston : Prentice Hall, c2012
Edition
6th ed
Descript
xxiii, 458 p. : col. ill., maps ; 28 cm
CONTENT
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business-government trade relations -- Foreign direct investment -- International financial markets -- International economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting anf managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees