Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future: opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brand -- Challenges and key strategies for the building and marketing of Non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets

1. Marketing -- Islamic countries
2. Consumers -- Islamic countries -- Psychology