Introduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments of global marketing -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global marketing entry strategies: licensing, investment, and strategic alliances -- Product and brand decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions I: advertising and public relations -- Global marketing communications II: sales promotion, personal selling, special forms of marketing communication -- Strategic elements of competitive advantage -- Leading, organizing, and controlling the global marketing effort -- The digital revolution and the global E-marketplace

1. Export marketing