An introduction to McDonaldization -- The past, present, and future of McDonaldization: from the iron cage to the fast-food factory and beyond -- efficiency: drive-throughs and finger foods -- calculability: big macs and little chips -- predictability: it never rains on those little houses on the hillslide -- control: human and nonhuman robots -- the irrationality of rationality: traffic jams on those "happy trails" -- globalization and McDonaldization: does it all amount to ... nothing? -- dealing with McDonaldization: a practical guide -- the DeMcDonalization of society?

1. social structure
2. social conditions