Annual Member
| Author | Hunt, Shelby D |
|---|---|
| Title | Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt |
| Imprint | Armonk, N.Y. : M.E. Sharpe, c2010 |
| Descript | xvii, 490 p. : ill. ; 27 cm |
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8001 H943M 2010 | CHECK SHELVES |
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