Part 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future

1. Export marketing
2. International marketing