Author | Biagi, Shirley |
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Title | Media/impact : an introduction to mass media / Shirley Biagi |
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Imprint |
Boston, MA. : Wadsworth Cengage Learning, 2010 |
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Edition |
9th ed |
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Descript |
xxx, 418 p. : ill. ; 28 cm |
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CONTENT
The mass media industries : Mass media and everyday life -- Books : rearranging the page -- Newspapers : expanding delivery -- Magazines : targeting the audience -- Recordings : demanding choices -- Radio : riding the wave -- Movies : picturing the future -- Television : changing channels -- Digital media : widening the web -- Selling the message : Advertising : motivating customers -- Public relations promoting ideas -- Changing messages : News and information : getting personal -- Society, culture and politics : shaping the issues -- Law and regulation : rewriting the rules -- Ethics : placing responsibility -- Global media : discovering new markets
SUBJECT
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Mass Media
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.161 B576M 2010 |
CHECK SHELVES
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