Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione

Author	Kotler, Philip
Title	Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione
Imprint	New York : American Management Association, c2009
Descript	xiii, 206 p. : ill. ; 23 cm

CONTENT

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability

SUBJECT

Marketing
Management
Business cycles
Globalization

LOCATION	CALL#	STATUS
Sasin Library	658 K87C 2009	CHECK SHELVES
Central Library (4th Floor)	658 K87Ch	CHECK SHELVES
Central Library @ Chamchuri 10	HF5415 K62 009	CHECK SHELVES
Arts Library : Stack	HF5415 K87C 2009	CHECK SHELVES
Chula Business School Library	658 K87C 2009	CHECK SHELVES